Measurable word of mouth: All B2B marketing efforts should be measurable and data-driven. Plus, these consumers will be more likely to share the message with their family and friends.Ģ. Harness trusted voices: Affiliate marketing is a word-of-mouth powerhouse because consumers trust industry authorities and peers more than messages that come directly from a brand. Here are some of the top reasons why B2B marketers can benefit from affiliate programs:ġ. Source Why start a B2B affiliate marketing program? The content creators, known as affiliates, place links to your website within their content.Įvery time someone converts – becomes a qualified lead or makes a purchase – as a result of clicking on an affiliate’s link, you reward the responsible affiliate by paying them a commission.īy rewarding your affiliates with a commission for every sale, you encourage them to help propel your brand’s growth even further. In a B2B affiliate marketing program, you recruit respected content creators (like influential industry bloggers and social media personalities) to promote your B2B business on their own channels. How do you know if a B2B affiliate program is the right call for your business? And what are the best tips to start a B2B affiliate program, recruit affiliates, and set commissions? You also need to track the ROI of your affiliates, and make sure they follow all the guidelines when promoting your product. You need to find and train affiliates, as well as decide on a competitive and sustainable commission. By 2022, affiliate marketing spend is projected to eclipse $8 billion.Įven though the concept seems simple enough, starting and running a successful affiliate program requires many strategic decisions.In the U.S., affiliate marketing spend experiences a 10% growth each year.According to Business Insider, 15% of digital marketing revenue can be attributed to affiliate marketing.These statistics prove why you shouldn’t sleep on B2B affiliate marketing: The Definitive Guide To B2B Email Marketing Best Practices.
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How To Start a B2B Affiliate Marketing Program: 10 Strategies You Can’t Afford To Miss.10 Key B2B Marketing Influencers You Need To Follow.
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